Turn
a night out in Malta into a free night abroad
Starwood
Preferred Guest®
is the loyalty programme of Starwood Hotels & Resorts Worldwide,
the mother company of Le Méridien. Whereas before the SPG programme
was only rewarding his members for accommodation charges, it is now
extending this scheme to the restaurants of participating properties
such as Le Méridien St Julians Hotel & Spa in Balluta Bay. The
hotel goes one step further, not only by giving its loyal customers
the possibility to earn Starpoints®
in all of its bars and restaurants, but also by granting points to
the third-party outlets making commerce in its premises. This is the
first local loyalty scheme in terms of dining that also adds an
international dimension to its redemption possibilities.
Frequent
travelers worldwide often recognize Starwood Preferred Guest for
having the hotel industry's best redemption program. Small wonder:
Starwood offer remarkable access to an amazing hotel portfolio,
faster points accumulation and zero blackouts on their Free Night
Awards. When staying at a participating hotel - such as Le Méridien
St Julians Hotel & Spa in Malta - an SPG Member will earn two
base Starpoints for eligible rates and eligible charges for each US
dollar spent. Loyal customers' status can evolve from SPG Preferred
to SPG Gold or SPG Platinum, depending on how regularly they stay and
how much they spend at participating properties around the globe. As
the SPG members get their status upgraded, they also see their
privileges and rewards increasing drastically such as earning 3
Starpoints per US dollar spent (instead of the 2 Starpoints awarded
at entry level), guaranteed free room upgrades, late check-out, great
amenities and more. The currency of this loyalty programme, called
Starpoints, is redeemable for free night awards at over 1,100
Starwood hotels and resorts in nearly 100 countries, award flights,
room upgrades and a host of marvelous travel and entertainment
privileges.
Food
For Thought
Earn
Starpoints®
at Le Méridien Bars & Restaurants
Whereas
before the SPG program was only awarding its members for overnight
stays and accommodation charges, members can now earn Starpoints for
their meal and for every eligie euro on dining purchases, starting
from a minimal spent of €10
per bill . This is great news for local patrons who often dine at
participating hotels without systematically staying overnight. The
Management of Le Méridien St Julians Hotel & Spa saw this as the
perfect opportunity to reward the loyal customers of their
restaurants and hopped on board of this global initiative.
“We
are very excited about this great enhancement of our loyalty
programme”,
states Franco Vella, General Manager at Le Méridien St Julians Hotel
& Spa. “We
now have the perfect solution to reward the local patrons who
regularly dine with us and we strongly recommend all our clients to
subscribe to SPG. Indeed, the subscription is free and local
customers who often book a table with us - for example for our
popular Sunday Lunch at Scirocco Restaurant- could now be rewarded
with free hotel nights in the participating hotel of their choice
anywhere around the globe! All they need to do is spent a minimum of
€10
to start earning points that could eventually lead to their next
overseas get-away. This is a first in Malta and we don't want this to
go unnoticed. We invite all our clients to speak to their waiter and
start earning Starpoints immediately.”
Additionally,
the hotel's management decided to further extend the recommended span
of this loyalty scheme by including some of its third-party outlets
located on level 0 of the property and its renowned outsourced MyoKa
Spa on level 2. This means that SPG members, when presenting their
card at 202 Jewelers, Jigami Hairdressing, House of Beauty perfumery
or MyoKa Lotus Spa will also be able to earn additional points on
their purchases, hair cut or spa treatments.
So
Le Méridien St Julians is now going one step further in rewarding
their local clientèle. When members are ready to redeem, they can
use Starpoints for Free Night Awards and Award Flights – both
without blackout dates. Or they can redeem them for room upgrades,
merchandise and Instant Awards℠,
ranging from spa treatments to culinary creations and everything in
between. Members can also redeem Starpoints for exclusive food and
wine festivals, meet world-renowned chefs and so much more. With SPG
Moments℠, they receive access like no other. Those who are
regularly enjoying Le Méridien's premises are invited to visit
SPG.com for additional information and subscriptions.
Get
a 20% discount at KuDéTa Bar & Lounge
Le
Méridien St Julians Hotel & Spa has also enrolled their Lobby
outlet – KuDéTa Bar & Lounge – to the official discounted
SPG bars & restaurants. Which means that SPG members enjoying the
KuDéTa Bar & Lounge facilities will now benefit from a 20%
discount on their food bill. And as an SPG member, the
food-enthusiast traveler will be able to dig in to members-only
exclusives at more than 600 restaurants across the globe. Local
customers can learn more about this at spgrestaurantsandbars.com
“It
is a very innovative concept”,
proudly explains Stuart Caruana, F&B Manager. “Become
an SPG member and find out what it means to have more choices, more
flexibility and more ways to get the rewards you want, when you want
them. We are delighted to now be able to wow our loyal customers the
way they truly deserve it.”
More information on www.lemeridienmalta.com
THE
END
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